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This training provides an overview of the general principles of user experience for the online world. It will address the design of websites and customer interactions for the online world. We will explain how to conduct basic user research and create user personas; approaches to information design, wireframing, and prototyping; how to organize a site’s content in a way that meets user expectations; how to facilitate a positive user experience by relying on common design patterns; and, finally, how to conduct user testing. By the end of the training, you would have a solid framework for assessing a site’s usability and a methodology for applying UX principles to site design and development. You will learn: How to create great experiences for people visiting websites, with proven tools and techniques. The process of taking an idea from concept to launch, including sketching, user testing, prototyping, and the importance of making continuous improvements to keep your users engaged and satisfied. User experience design and why it’s important The elements of user experience and how the elements of user experience work together Who Should Attend? Web Designers Product Persons or Product Developers Digital Experience Managers
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