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The course introduces participants to the fundamentals and business relevance of search engine optimisation, digital advertising, social media and online marketing platforms. The course will equip participants with the technical skills needed to manage successful marketing & advertising campaigns at minimal costs. The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these FREE online platforms
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