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92 Votes

First Atlantic Health Services


11b taiye olowu street, off Victoria arobieke street lekki phase 1




The Naija cradle box product, which is a premium brand and a breakthrough innovation in the Nigerian baby product and health care industry, exclusive to First Atlantic Health Services. It aims to bridge the gap between a mother’s need for providing all of her baby’s essential items and a pregnancy free from several trips to the shops, supermarket and public market. It is cost effective, while providing high quality products to meet demand. The Naija Cradle box is an adaptation of the Finnish cradle box that is specifically designed to suit the needs, culture, and context of Nigerians. The box which will come in two varieties can either serve as a bed or a bathtub and will include newborn essentials such as clothes, bedding, nappies, bodysuits, a sleeping bag, outdoor gear, bedding and a small mattress, context-specific items such as oral rehydration salts, condoms; parental education information on birth spacing, hygiene, and breastfeeding e.t.c. depending on the selected package. The aim/idea is to create a product/brand that support healthier children, healthier mothers, and a more productive economy in Nigeria.

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